The Challenge of Commercial Food Waste Recycling

California Senate Bill 1383 Mandates Commercial Food Waste Recycling

California Senate Bill 1383 mandates commercial food waste recycling across California, requiring businesses and multi-family properties to separate organic waste to reduce landfill methane emissions. In response to these regulations, WhizCom Marketing partnered with E.J. Harrison & Sons to support their commercial food waste recycling initiative through targeted digital and traditional outreach. This included developing a comprehensive Food Waste Recycling Portal, executing strategic social media campaigns, and producing print and educational materials to increase participation in food waste recycling programs and ensure compliance with SB 1383.

Our Strategic Marketing Approach

WhizCom Marketing developed and executed a multi-platform marketing strategy designed to increase participation in commercial food waste recycling and drive measurable engagement. The strategy combined digital infrastructure, targeted social media outreach, traditional media placement, and direct communication to ensure businesses had clear pathways to comply with California’s food waste recycling mandates.

Website Development – The Food Waste Recycling Portal

WhizCom Marketing designed and launched a dedicated Food Waste Recycling Portal on the E.J. Harrison website (ejharrison.com/food-waste), creating a centralized hub for businesses seeking guidance on commercial food waste recycling compliance.

The portal includes:

• Step-by-step guidance on meeting food waste recycling requirements under SB 1383.
• Educational content explaining the environmental and regulatory importance of food waste recycling.
• Interactive features directing businesses to appropriate waste management services and enrollment resources.

This digital infrastructure positioned the website as a primary compliance resource for commercial food waste recycling in the region.

Social Media Campaigns – Driving Engagement and Business Participation

To expand awareness and increase participation in food waste recycling programs, WhizCom Marketing deployed a targeted social media campaign across Facebook and Instagram. The objective was to educate commercial entities, drive traffic to the Food Waste Recycling Portal, and increase measurable engagement.

The campaign produced significant results:

Facebook Performance:

• Over 525,000 views, dramatically increasing visibility of commercial food waste recycling initiatives.
• Reach of more than 27,000 users, generating 7,100 interactions.
• 21,300 link clicks to the Food Waste Recycling Portal from businesses seeking compliance information.
• A 1000% increase in followers, adding 601 new subscribers.

Instagram Performance:

• More than 107,000 views with a reach of 64,900 users.
• 3,400 interactions on educational food waste recycling content.
• 1,600 link clicks directing users to compliance resources.
• 174 new followers added during the campaign period.

This strategic digital engagement ensured thousands of businesses had direct access to food waste recycling compliance resources and program enrollment information.

Print and Traditional Media Outreach

Recognizing that commercial food waste recycling compliance requires broad awareness across industries, WhizCom Marketing implemented a coordinated traditional media strategy.

This included:

• Informational brochures and utility bill inserts distributed to commercial clients outlining food waste recycling requirements.
• Press releases and feature articles published in newsletters and local newspapers to reinforce regulatory messaging.
• Flyers and posters placed in high-traffic business locations to increase visibility and encourage participation.

This offline strategy reinforced digital messaging and expanded reach across diverse commercial sectors.

Email and Direct Outreach Campaigns

To ensure direct communication with commercial stakeholders, WhizCom Marketing developed and executed an email marketing campaign focused on food waste recycling compliance and education.

The outreach emphasized:

• Compliance requirements under Senate Bill 1383 and consequences of non-compliance.
• Clear, actionable steps for businesses to initiate or improve food waste recycling participation.
• The environmental impact of methane emissions and the role of commercial food waste recycling in reducing greenhouse gas emissions.

This direct communication strategy supported increased enrollment and reinforced regulatory compliance messaging across the commercial community.

Driving Commercial Food Waste Recycling Growth and Compliance Results

The campaign drove measurable growth in commercial food waste recycling, including a 114% increase in annual collection since 2019 and thousands of businesses engaging with compliance resources.

See the full results, strategy breakdown, and performance metrics in the complete case study:
https://whizcommarketing.com/ej-harrison-food-waste-recycling-case-study/